Millennials: Coming of Age

One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come.



Who are they?

Born between 1980 - 2000

A different world, a different world view. Millennials have grown up in a time of rapid change, giving them a set of priorities and expectations sharply different from previous generations.


Larger Cohort

The Millennial Generation is the biggest in U.S. history - even bigger than the baby boom! (92 million Millennials, 61 million Generation X, 77 million Baby Boomers)


Read the complete report here:

http://www.goldmansachs.com/our-thinking/pages/millennials/index.html

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